The "it" is selecting prime time games in the week or weeks leading up to a matchup with intrigue.
In a perfect world Peyton Manning would have been healthy, offering a must-see event for viewers, starting opposite Drew Brees in a rematch of Super Bowl XLIV.
As it was, a Curtis Painter-led Colts offense staggered into Sunday night's game winless. Hardly a fair fight against Brees and the prolific Saints. And certainly not the game NBC would be wanting to feature as its game of the week.
New Orleans put on a show, winning by the incredible score of 62-7. But the matchup itself wasn't worth the time slot.
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